Allan Griffiths "The Predator People" was established in 1984 after a chance conversation between myself and some anglers holidaying on the Norfolk Broads. After saying how they loved the area they also remarked how difficult it had been to find consistent sport, particularly on the Broads themselves, we decided that we would all go out together for a days general fishing later that week. A few days later we all met up at Hickling Broad and had a great time catching numerous fish including Roach - Rudd - Bream and Perch, on our return one of the anglers asked if I would consider taking him Pike fishing in the coming winter - well I've always been nutty about Pike fishing so the answer was yes and Fishing In Norfolk (our initial name) was born. It all seems a long time ago now but I can still remember our first trip and what we caught, over the last 23 years the Fishing In Norfolk name has changed to Allan Griffiths "Predator People" and has grown to be one of the most prolific full time - professional guiding services in the UK, but our basic aims have never changed. From the start our philosophy was simple - to offer anglers of all abilities the chance to catch wild fish in beautiful surroundings - at affordable and realistic prices and most importantly make sure that everyone had fun and great memories. I'm pleased to say that these aims are still true today and that we still achieve them. Our trips started on the River Thurne system in Norfolk since then we have expanded to cover all of the main Broadland river systems and Broads as well as offering limited trips for both Pike and Zander on the Fenland drains. Trips vary from single 8 hour days on the Norfolk Broads through to our fantastic Musky Expedition to the wilderness of Canada and cater for everyone no matter ability or age, all methods are fished and free tuition is given on our trips if required.

The last few years have seen a tremendous growth in people offering guiding services throughout the UK, some are extremely good and provide an excellent service others leave a lot to be desired, to say the least. Unfortunately you don't know what your getting from a guide until you've actually been out with them, a few things to look out for though is the length of time that they have been in business, you don't survive in this business very long if you con people, also check to see if they are fully insured and licensed to guide on the waters their fishing and lastly check out their pictures of customers catches, not their own but their customers catches, this is very important as that is what you are.

We hope that you enjoy browsing our site and that you will find time to fish with us either in this country or abroad and we look forward to hearing from you in the near future.

Allan Griffiths
Proprietor & Senior Guide
" Predator People"
June 2007